HOPE

Founded in Stockholm, Sweden, in 2001 by designer duo Ann Ringstrand and Stefan Söderberg, HOPE stood out for its contemporary take on classic utility wear. Driven by a clean, relaxed yet progressing aesthetic, it merges avant-garde elements with classic minimal silhouettes through details like asymmetrical layering, contrasting materials, or raw hem finishing. Challenging social norms, the brand equally labels each piece in both women’s and men’s sizing. Also a strong advocate for sustainability, HOPE uses eco-friendly materials throughout its collections—from denim to stitchings.