HALF-MADE(JIA SHENG) with the concept of "SUSTAINABLE&LIFE" as the brand philosophy, hoping to make designs integrated into life. The brand was founded by SONG and YIN in Shanghai in 2018. Design Director YIN graduated from Beijing Institute of Fashion Technology and SAGA FURS Design Center in Denmark. It uses contemporary art techniques to express traditional Chinese culture and is committed to integrating traditional culture into the current life in a younger way. It constantly draws inspiration from the traditional Chinese point, line, and surface aesthetic structure and the concrete-wearing decoration, and explores new ways to extend the culture in the continuous landing of the design. The original meaning of "JIA SHENG" is rice that is not fully ripe, to express our understanding of Eastern culture and the traditional civic culture philosophy.