The designer brand Fafamoon was established in 2022. Designer Junyi, who previously studied and lived in Milan, graduated from Donghua University and lstituto Marangoni with a major in fashion design. Junyi integrates her relaxed and autonomous aesthetic and her enduring innocence into the designs, maintaining a deep understanding and passion for clothing, and providing contemporary urban women with more dressing choices.

The brand excels in using light, carefree colors and well-balanced cuts to precisely create Fafamoon's unique atmosphere. In her ready-to-wear designs, Junyi repeatedly blends the concepts of "simplicity" and "complexity," endowing minimalist silhouettes with abundant details, and continuously explores the boundaries of categories, unlocking clothing Easter eggs, allowing attire to provide potent emotional value.