ANDERSSON BELL

After visiting Stockholm in 2014, DoHun Kim launched ANDERSSON BELL in Korea as a project to fuse two contrasting cultures. “ANDERSSON” is a typical Swedish last name, while “BELL” refers to the traditional Korean temple bell. Reinterpreting Korean urbanism and Scandinavian minimalism, the label employs playful designs, vivid patterning and bold patchworks to realize its art direction - “Weird, Unique, and Sandwich, a combination of various tastes.”