INSIS, meaning insist. A sense of beauty that can be hidden and then slowly released with time. Design has the power of beauty explosion, quality brings continuous satisfaction.

INSIS an urban women's clothing brand founded in 2015, advocates a practical and simple style of clothing and the pursuit of an independent lifestyle. No pomposity, no artifice, no consumption stories.

The founder Xu Doupi, changed his major from mathematics to fashion industry.
The romance of science students is pragmatic, but also proper to do every little thing persistently until the moment of quality change.

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